Thousands of Bengaluru people, who stay lots of the time in city’s roads because of traffic often takes a toll on their health and lifestyle as many skip their breakfast or meals just to get to their destination on time. For these people the Venkateshwara Service Station, close to Indiranagar RTO on Old Madras Road, has started to serve free food all day to customers who stop there to refuel.
This concept was launched in association with Indian Oil Corporation (IOC) to help peoples of Bangalore who constantly skip meals in order to get to work on time. Realizing that such skips are not healthy, the petrol pump proprietor Prakash Rao planned to feed them breakfast, meals or snacks – both vegetarian and non-vegetarian – for free at least for a month.
As of now, Prakash and his team will bear the cost of all the meals, a part of which will be paid back by IOC. The concept of free food will go on for a month and will be chargeable thereafter.
Prakash Rao says that thousands of Bengalureans in their busy schedules have little or no time to eat properly and are thus risking their health. “Whether one has a time or not, all people will definitely stop over at a petrol pump to refuel. We will work during those few minutes to fill their stomach. In fact, our tagline is ‘U fill Ur Tank! V Fill Ur Tummy!’ In less than two to five minutes, their desired choice of food will be packed and given to customers who can enjoy it at their leisure,” Prakash Rao added.
Making use of the open space around petrol pumps, the IOC was also happy to accept the value added service of ‘free food’. In fact, the idea was first mooted by Prakash when he started off with a take away food counter ‘Kwickies’ at his bunk. “The IOC officials were open to our idea and in fact were supporting us in our endeavour by sharing our burden to a certain extent. The objective is to give back something to our consumers on the go,” Rao revealed.
As soon as customers stop their vehicles, the executives will introduce them to the concept and serve the chosen food in less than a few minutes.
“Food items will be cooked at a centralized kitchen elsewhere and stored at the petrol pump where it will be heated and served. For all the bakery products, we have tied up with Iskcon. Experienced chefs are involved in preparation of food. For those who do not want to buy fuel, can also pack the food after they pay a prescribed amount,” Rao explained.
Serving free food for those who stop for refueling, Prakash Rao and his team will incur huge losses. Yet, the team has no worries. “The endeavor will make us incur huge losses. But we do not mind as we want this concept of availing food at petrol outlets to become popular among public. A part of the losses will be repaid by the IOC. As a pilot, we will be serving free food for over a month and there on it will be charged affordably. In the days to come, we want to replicate the idea in about 100 IOC pumps across the city where there is considerable footfall on daily basis,” Rao said.
Source: Bangalore Mirror
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