After becoming India’s most trusted Fast Moving Consumer Goods brand, Yoga Guru Baba Ramdev’s Patanjali on Sunday entered the telecom sector. At an event, Baba Ramdev launched Swadeshi Samriddi Sim Cards, in alliance with Bharath Sanchar Nigam Limited(BSNL). According to Patanjali, the SIM cards will come with 2GB data and unlimited calling plans.
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For now, the Swadeshi Samriddi Sim card and its benefits available only to Patanjali employees. As of now, there’s no information on when sin cards will be available for public, but chances are that the full-fledged launch may happen in the next few months and so. After the sim card becomes available to everyone, its users will also get up to 10 percent discount on Patanjali products. The partnership with BSNL will extend its reach to more consumers. The newly launched Swadeshi Samriddi Sim, which is the result of Patanjali and BSNL’s partnership, the customers will need to recharge the sim card with Rs. 144. After recharging customer gets 2GB data, unlimited calling benefits and 100 SMS. The validity period of the plan hasn’t been revealed yet but chances are that it will be either 28 days or one month. BSNL believes that the Patanjali plan is BSNL’s best tariff plan to date. To activate the SIM, customers will need to give their identity proof. Alongside the data and voice calling benefits, the Swadeshi Samriddhi SIM also offers health, accidental and life insurances to the customers. Baba Ramdev said that the SIM card comes with the medical insurance covers of Rs 2.5 lakh, while the life insurance provides Rs 5 lakh cover. However, the covers can only be availed in the case of road accident. He further said that the key idea behind introducing this SIM card is “prosperity for charity”. Commenting on the launch of the new SIM card in collaboration with the state-owned BSNL, Baba Ramdev on Sunday said that the key idea behind introducing the Swadeshi Samriddhi SIM card is to put together a “Swadeshi network”.
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